Brexit Strategy

Brexit Strategy





Solar Solve Ltd proudly displays on the front cover of its internal reports that the company is


If we have to make changes in the future to comply with mountains of new legislation relating to the UK leaving the EU, then that is what we will do.

The founders and major shareholders of Solar Solve Ltd, which was originally established as Northern Window Blind Company in 1975, are John and Lilian Lightfoot.  They have successfully steered this business through four officially designated UK recessions plus the aftermath of 9-11.  

Those recessions most certainly did take their toll but along with a whole lot of determination, effort and suffering, they were overcome.

Mid 1970’s recession – 1975 – 6 months
The time when we established the business.

Early 1980’s recession- 1980/1 – 15 months
Just had to muddle through.

Early 1990’s recession – 1990/1 – 15 months
Life was tough already as we were very busy establishing Solar Solve Marine.

Post 9-11 global impact – 2002 – 15 months
Not a UK recession but sales dropped by 30% and it took over 15 months for us to recover.

Financial Crisis Recession – 2008/9 – 15 months
Hurt many businesses and individuals but we were unaffected.

Throughout the 43 years of our existence there have been and still are, many isolated incidents globally that made life difficult for businesses and other organisations to trade and function.

When we first began exporting we put a lot of effort into selling our products into East Germany, with some success but only for a few months before the wall came down and it got to be much easier after that.  But the point is, it could be done.

On Friday 13th April this year, 2018 we dispatched a consignment of 16 Type Approved SOLASAFE solar roller sunscreens to a customer in Uruguay.  It was our first order for the South American country and the 100th country to be supplied with the company’s brand leading products.

It has taken 30 years to achieve and the whole of the Solar Solve Team are thrilled that the milestone has now been reached.  It’s a significant accomplishment and one that we are extremely proud of.

Some unusual and exotic locations are included within the 100 countries such as the Falklands Islands, Tahiti, Kyrgyzstan, Peru, Switzerland, Alaska, Greenland and the Cayman Islands.

Over the last decade particularly, more use of the World Wide Web and Internet, together with improvements to the company’s website; have resulted in a huge change in the way the business now markets its products.  Changes that are seeing enquiries from an even wider variety of countries and locations, like land-locked Kyrgyzstan mentioned earlier, now that we supply to airports, cranes, trains and heavy mining equipment.

Enquiries have come from:

• The Driver of an Excavator working at an open-cast mine location in the Western Australian desert
• Someone in Alaska who needs Anti-Glare Screens for the windows of an Air Traffic Control Tower
• A Roughneck in the drilling control room of an Offshore Rig who is blinded by the sun
• The Purchasing Manager of one of the world’s premier Cruise Lines who needs special Type Approved roller blinds for a passenger area of a Cruise Ship
• The Captain of an Aircraft Carrier the length of a street, who needs anti-glare screens for the windows of the Navigation Bridge or Flying Control room.

The facts are:

• We can successfully delight all of these enquirers.
• There are over 170 Customer Commendations on our website Testimonials page that prove it. Visit TESTIMONIALS
• We are absolutely confident and know for sure that we will successfully deal with all of the changes that take place as a result of BREXIT.

Throughout the whole 30 years Solar Solve Ltd has continuously maintained its No.1 position as the Best In The World for the products and service that we supply  –  in spite of the many imitators that have copied our products and copied or implied our Trade Marks and Brand Names.

The world’s Brand Leaders are rarely displaced and SOLASOLV-UK is no exception.

There is a page on the Solar Solve website, COUNTERFEIT PAGE that contains information about counterfeit and copy products and why, in our opinion, they are inferior to the real thing, which is only manufactured at Solar Solve Ltd.’s South Shields, UK based facility.




In the Board’s opinion, a successful BREXIT for the UK, once it has been established how it will be done and whatever it may subsequently entail, will only work if everyone involved applies themselves to make it succeed.

Failure to embrace and act on the necessary changes, will lead the citizens of the UK down the road of disappointment and possibly disaster.

Let us hope that the politicians and the ne’er-do-wells, whatever side they sympathise with, finally decide to put their differences aside and apply themselves to making the departure a great success for the UK, Europe and the Rest of the World.

We say that because here at Solar Solve that is how we see things.  Many of the 100 countries and regions of the world with whom we have traded,  have their own trading regulations and restrictions, some of them are the same as others, some are variations and some are down-right totally restrictive.

Our very successful trading history throughout the 30 years we have been exporting is absolute proof that it can be done.

If, as a result of BREXIT, there are some new import and export taxes, duties or whatever introduced they will almost certainly apply to everyone, including our competitors.  We will change, adapt and live with it.

There is a proverb, “When one door closes, another one opens”.  It’s true but they forgot to append, “But you have to go and look for it!”






Whatever is decided and subsequently legislated for by the UK Government, will become UK Law and we will abide by it: just as we abide by all of the other UK laws, as well as any foreign government laws that we need to, to successfully facilitate the global service we provide to our customers.

When the time comes, we do not foresee any problems that will alter the excellent products and first class  service that we provide to our customers.

Really, it’s not exactly rocket science, is it?

The opinions expressed on this page, where not attributed to other people, are those of the creator who is the chairman of Solar Solve Ltd.  His personal opinions regarding the outcome of the UK’s 2016 Referendum result are not relevant and never referred to.

The UK is a democracy.  A vote took place.  The majority of people who voted, opted to leave the EU.

The Board members of Solar Solve Ltd accept it and will comply with whatever transpires as a result.

We will not expend any time or effort trying to change any UK Government decisions, whether we agree with them or not.


The following information has been copied from the

The article itself is a typical example; and it also refers to other typical examples, of how the current plethora of information, opinions and sometimes ‘false news’ is complicating all things ‘BREXIT-related’ for all of the ordinary folk. 

We doubt very much if many members of the public are actually listening any more.

First casualty of
Brexit is truth…

Doom-laden predictions do not bear scrutiny

Slip out the back, Jack;
Make a new plan, Stan;
You don’t need to be coy, Roy;
Just listen to me;
Hop on the bus, Gus;
You don’t need to discuss much;
Just drop off the key, Lee,
and get yourself free.

Paul Simon
(50 Ways to Leave your Lover)


During the referendum campaign, the majority of the establishment tried to frighten the public by the spectre of Armageddon in the immediate aftermath of a leave vote. Their forecasts were embarrassingly wrong. Since then, the CBI, the chairmen of Whitbread and Sainsbury’s, the Financial Times and their allies have perpetrated the myth that food prices would automatically rise, if we left the EU without a ‘deal’.

As the last edition of Wetherspoon News predicted, the dishonest campaign to dupe the public about food prices was followed by a ‘solution’: stay in the ‘customs union’ and the problem is solved, say Clegg, Clarke, Adonis, the CBI, the House of Lords and others.

However, staying in the customs union effectively means staying in the EU, without having a say in the creation of the rules.


But the public has an instinct for the truth – and a parliamentary committee (EFRA, Brexit: Trade in Food, 18/2/18), dominated by remainers, has admitted, through gritted teeth, that under WTO rules:
“…the UK government could decide to reduce all tariffs on imports into the UK. This would lower the cost of imported goods, reducing prices for UK consumers.”

Contrast this with the fib in the Financial Times (17/10/16) that a “… ‘hard Brexit’ will lead to 22% EU food tariffs…” or the Guardian (7/7/17) that “there would be customs duties of … 19% on drinks and an average of 12% on meat and fish”.

The Sunday Times (15/10/17), too, falsely stated that “a ‘no deal’ Brexit would raise the cost of shopping” – and the Resolution Foundation’ (17/10/17) said that “under a ‘no deal’ Brexit scenario … tariffs on clothing, footwear, beverages and tobacco will rise by 10%. Tariffs on dairy products will rise by 40% and by 37% for meat products”.

Let’s not beat about the bush. These organisations were talking bollocks and were involved in a concerted campaign to mislead the public.


It is clear that MPs can vote to eliminate import taxes post Brexit, reducing food prices at a stroke, but the desperadoes have now switched tack, arguing, absurdly, that food standards will fall, if we leave the EU without a deal, and that UK farmers will be devastated.

What nonsense! The reduction in food prices from leaving the customs union relates to food and beverages which are ALREADY sold in the UK; in any event, whether it be cars, electrical goods or food, imports have to comply with UK legislation, so there is no legal or logical reason why food standards should slip. As regards the effect on UK farmers, the majority of whom voted to leave the EU, the government has pledged to support them financially through environmental subsidies, helping to relieve economic pressures.

Also, countries like New Zealand abolished agricultural subsidies and protection decades ago, and their farmers have thrived – there is no reason why the UK should not match this performance. In the long run, farmers know that there is no security in trade barriers anyway.

They didn’t help the UK’s Morris Oxford, in the past, did they? In fact, the EU’s customs union is a sham – it masquerades under the banner of free trade, but is really a protection racket. It imposes taxes on the 93% of the world which isn’t in the EU, including New World wines, oranges, rice and coffee, as well as children’s clothes and hundreds of other products, most of which aren’t even produced in the UK.

For example, Wetherspoon’s customers pay import taxes on every glass of Aussie and Kiwi wine consumed in our pubs – the government collects these taxes and sends the money to Brussels, where it disappears into the unaudited coffers of the EU.

In its tax policies, the EU is like Monty Python’s Dennis Moore, who robbed the poor and gave the proceeds to the rich – since the least-well-off are affected most by taxes on food and drinks.


In order to placate the paranoia of the CBI, the House of Lords and the other elites who control so many of the levers of power in the UK, the government has agreed to pay Brussels £39 billion as a leaving present – which is also supposed to facilitate a ‘deal’.

This is a tragic mistake.

If, instead of being paid to Brussels, the £39 billion were to be divided among the UK’s 650 electoral constituencies, that would amount to about £60 million per MP, which could be allocated to local projects. If you were to ask the public:
‘Do you think that your local MP should spend £60 million in the constituency or, instead, send the money to Brussels?’ …what do you think the answer would be?

As government lawyers have repeatedly pointed out, the UK has no legal obligation to shell out these vast sums to Brussels, and it is astonishingly muddled thinking to agree to do so. The muddled thinking results from the mantra, promoted by the CBI and others, which says that the UK would be in dire trouble without a ‘deal’. By promoting this idea, the UK’s negotiating position has been undermined. In fact, the UK doesn’t need a deal, but the EU does, since we import from the EU twice what we export.


If, for example, trade barriers, or indeed pub customers themselves, were to create an effective embargo on excellent EU products like Lavazza coffee, Moët Champagne or Kopparberg cider, Wetherspoon would be able to find high-quality substitutes from the UK or the rest of the world, so who would suffer most? Not the UK, for sure…

The second tragic mistake is to have agreed to a ‘transition period’ of two years, as requested by the pusillanimous (spineless) CBI and its lazy big boardroom supporters.

Wetherspoon is ready to leave the EU now, even though we have an extensive European ‘supply chain’. Believe me, leaving the EU requires 95% of companies to do almost nothing, so this is an elitist attempt to delay leaving as long as possible.

The public can now see that there is no point in our democratically elected politicians doing backwards somersaults to reach an agreement with the unelected presidents and apparatchiks (a humorous but derogatory term for an official of a large organization) who run the EU.

If the EU is keen on a free trade agreement, so are we. If not, no problem, we’ll be better off under WTO rules than we are today, anyway.

In the meantime, we should not be held to ransom, but should take the following sensible actions which will help to ensure our prosperity in the future.

First, as indicated above, abolish import taxes, increasing the spending power of the UK consumer and providing a boost to the economy – a dividend for the hard-working taxpayer!

Second, don’t pay £39 billion to Brussels bureaucrats, but allocate £60 million each to UK MPs for spending in their own constituencies, on local projects. The taxpayer pays the piper and should call the tune, Mrs May!

Third, re-establish control of our own fishing waters, helping to regenerate coastal communities and reversing the damage done in recent decades as a result of 60% of fish from these waters being landed by EU boats. The rod of iron rules, OK?

Finally, take the moral high ground and grant citizenship to EU migrants who have legally moved to the UK. This will inevitably happen, in any event, so it’s pointless and demeaning to be involved in phoney negotiations in this area.

If the UK adopts these suggestions, it is likely that the EU negotiators will opt for a free trade deal, which their exporters will welcome. If they don’t, UK shoppers and the economy will still benefit.

So, come on, MPs, the time has come to stop cowering and to copy free-trading nations like New Zealand, Australia and Singapore. It’s not in the interests of democracy, or of the UK public, to be beholden to the arrogant and overbearing demands of the unelected Juncker, Barnier and their friends – or to perpetuate dishonest scare stories about food-price rises in the event of ‘no deal’.

As the man said: “Just drop off the key, Lee, and get yourself free.”

Tim Martin, Chairman
JD Weatherspoon

‘SOME OF THE PRESS STORIES WHICH MISLED THE PUBLIC’ According to Tim Martin who included them in his above article

Jeremy Vine show BBC Radio 2, Friday 10 November 2017

For much of 2016/17, the public was fed misleading information by economists, business people and the media which said that food prices would automatically rise in a ‘no deal’ Brexit. A good example relates to a debate I had with MP Chuka Umunna, who told the several million listeners to Jeremy Vine’s Radio 2 programme that food prices would rise by large amounts. Here is a transcript from the Jeremy Vine show:

Chuka Umunna: “Tim and I were both on the field in (the) referendum (and) we were basically debating hypotheticals. Now, the rubber has hit the road on the negotiations. We’re now dealing with hard-headed facts – and if we were to trade on World Trade Organisation’s terms, we’re looking at 40% tariffs for some agricultural produce.”

Tim Martin: “No, that’s not true.”

Chuka: “But it is. It’s a fact. So, you don’t think there are up to 40% tariffs on some agricultural produce under (the) World Trade Organisation?”

Tim: “It’s completely untrue. World Trade Organisation rules say (that) when we leave we can abolish the duties that the EU currently charges for non-EU food and that will automatically mean that we don’t charge duties to the EU either … if the government adopts that free trade route … food prices will go down.”

Chuka: “..I am sorry, on World Trade Organisation tariffs, you get 10% on carbon, 12% on clothes and up to 40% on agriculture.”

Tim: “You are wrong.”

Jeremy Vine: “..the distance between the two of them, just on the facts, is amazing.”

The Sunday Times, Sunday 15 October 2017

Sainsbury’s boss David Tyler warns a ‘no deal’ Brexit would raise the cost of shopping.

The Guardian, Editorial,  Friday 7 July 2017

Katharine Viner, editor of The Guardian, said :
“A deal is better than no deal.  No deal would mean a reversion to WTO rules on trade between the EU and the UK. Among other things, it would mean, as Mr Barnier points out, that there would be customs duties of almost 10% on vehicle imports, of 19% on drinks, and an average of 12% on meat and fish.”

Financial Times, Monday 17 October 2016

Clegg warns ‘hard Brexit’ will lead to 22% EU food tariffs.

Resolution Foundation, Director Torsten Bell, Tuesday 17 October 2017

The director of Resolution Foundation Torsten Bell said: “Under a no deal Brexit scenario … tariffs on clothing, footwear, beverages and tobacco will rise by 10 per cent. Tariffs on dairy products will rise by 45 per cent and by 37 per cent for meat products. ”