THE POWER OF A GOOD ADVERTISING SLOGAN / BRAND TAGLINE

Every year my daughter Julie Lightfoot, Solar Solve’s MD and myself look forward to attending the (wait for it!!), Institute of Marine Engineering, Science and Technology (www.imarest.org/); Royal Institution of Naval Architects (www.rina.org.uk/); The Nautical Institute (www.nautinst.org/); North East Coast Joint Branch Annual Dinner and Dance. This year was no different and once again the […]

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GOOD NEWS

In my last blog I made mention of the recent publication from the Japan Ship Technology Research Association, titled ‘Shipbuilding in Japan Solution Book 2019’, that can be accessed and downloaded here: www.sajn.or.jp/e/press/view/e7499d2ebfbeecdae6a07c5184f866490043fd6f if you didn’t get to see it last week.  I mentioned that the article on pages 17 and 18 is headed: ‘Japan […]

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ACTIONS SPEAK LOUDER THAN WORDS

In my last blog I referred to the UK Government Maritime Sector’s latest report ‘MARITIME 2050: NAVIGATING THE FUTURE  –  The Government’s Vision And Ambitions For The Future Of The British Maritime Sector’.  It can be accessed here: assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/772805/maritime-2050-executive-summary.pdf. In this blog I want to mention a couple of items in the 52 page report […]

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