THE GENERAL DATA PROTECTION REGULATION OR GDPR

THE GENERAL DATA PROTECTION REGULATION OR GDPR

Data protection is, and always has been, a hugely important issue for every individual and organisation. To try and control it is going to be a challenge but we are all aware from recent events that relate to the negative aspects of it, that an attempt at least has to be made.

There are numerous problems associated with the project. I think two of the most important ones are that individuals and organisations can end up losing everything they possess and more besides; and the vastness of Data Protection that this regulation is expected to cover.

For ordinary individuals, it seems to want to protect you from a huge assortment of personal information attacks that range from having all of your savings and credit card ‘outstanding credit’ taken away from you resulting in everything you own being lost; to getting an unwanted holiday brochure through the post.

They are all highly commendable and some would argue absolutely necessary objectives but should they all be enveloped in a single regulation?

Solar Solve is no different to any other organisation in the EU just now and we are working on it. However, unlike about 90% of those other organisations we took some notice when we became aware of it more than 8 months ago and have been changing some of our working procedures ever since, so that GDPR does not have a significant impact on how our business operates. Having said that, some of our marketing tactics have had to change but not excessively. 

I have some sympathy for organisations like charities, that depend on mailshots for much of their business. Now that they have to have evidence of being requested by their ‘target’ to send out the information, referred to as OPT-IN, most people being contacted are not doing so. One assumes such organisations will suffer until they can find an alternative source of advertising that works for them. It is suggested that they have brought about this regulation by abusing the information they have on file about individuals, including selling it on to other charities for example and there may not be a lot of sympathy as a result. 

Solar Solve is not there yet. The legislation is brand new and there are no real experiences available to indicate how it will work and what problems will arise. Many organisations are therefore holding back on implementing it, in case changes need to be made to the regulations for whatever reason.

If GDPR moves forward as planned, then here at Solar Solve Ltd we expect to be compliant sooner rather later.  We are all for the regulation and its objectives.